Carpe is trying to seize control of the underarm antiperspirant category with a new formula that is said to reduce sweat twice as effectively as the US legal standard for extra strength antiperspirants. According to the company, while federal regulation requires that an extra strength antiperspirant demonstrate at least a 30% reduction in sweat, Carpe’s clinical data has demonstrated over a 60% median reduction. The new product is targeted at consumers who need additional sweat protection not of...